Convert SVG to JPG.

JPG vs PNG as an SVG export target

Choose JPG when the destination demands it or when the image is photographic and size matters. Choose PNG when you need transparency or when the graphic has flat colors and sharp edges – JPG compression visibly ghosts around hard edges, which is exactly what logos and icons are made of.

In practice: logos, icons, diagrams → PNG. Complex illustrations going to photo-centric platforms → JPG. Web performance work → WebP. Full comparison in our SVG vs JPG guide.

JPEG has no transparency – decide what fills it

This is the single thing that surprises people converting SVG to JPEG. The format has no alpha channel, so a transparent background cannot be preserved. Something must fill it, and if the tool does not ask, it picks for you. Many default to black, which is why a transparent logo so often comes back as a white mark on a black square.

The converter above fills with white by default, which is right for most documents and print submissions. If your artwork is light-coloured it will vanish against that, so set the background explicitly rather than relying on the default.

The deeper question is whether JPEG is the right target at all. JPEG uses a discrete cosine transform tuned for photographs – smooth tonal variation. Flat graphics with hard edges are the worst case for it: you get visible ringing along every boundary, and the file is often larger than a PNG of the same image. If you need a raster copy of a logo or icon, PNG is almost always the better choice, and WebP is better still.

• Use JPEG when a system demands it, or your SVG contains photographic imagery.
• Use PNG when you need transparency or crisp edges on flat colour.
• Use WebP when it is for the web and you want both – alpha and a smaller file.